Data · MDM · Transformation · Applied AI

Make Data & AI transformation
actually land.

Bakene brings together Babacar Gueye’s expertise at the intersection of data, enterprise platforms and product. Signature expertise in MDM and data architecture, strengthened by framing, Business Analysis, Product Delivery and applied AI.

10+
years of experience
20+
countries across programs
FR · EN
working languages
EU · AF
Europe and Africa footprint

Fields of expertise

One discipline, from strategy to delivery.

Bakene works where business decisions, data and systems need to move together—within global enterprises and growing organizations alike.

01

Data foundations & architecture

Build reliable, governable and interoperable foundations that support operations today and AI use cases tomorrow.

  • MDM, Golden Records and Data Quality
  • Governance, ownership and operating models
  • Data architecture, SAP, integration and migration
02

Transformation & delivery

Turn ambition into decisions, processes and shippable products by aligning Business, Data and IT.

  • Framing and Business Analysis
  • Product Ownership and project leadership
  • BPM, regulatory programs and change enablement
03

Applied AI & products

Use AI where it meaningfully improves a process, decision or product—built on sound data foundations.

  • Use-case framing and value measurement
  • LLMs, RAG, OCR and automation
  • Prototyping, product architecture and scale-up

Engagement formats

Start small. Decide fast. Keep your options open.

Short engagements to reduce uncertainty, plus tailored support when the challenge requires ongoing leadership or delivery.

01From €900 excl. VAT

Data & MDM diagnostic

Surface pain points, maturity, flows, stakeholders and risks before committing to a program or major investment.

Concise diagnostic and prioritized action plan

02From €1,200 excl. VAT

Data / AI framing workshop

Align teams on the problem, expected value, scope, responsibilities and decisions ahead.

Decisions, risks, trajectory and initial backlog

03From €1,500 excl. VAT

Architecture review

Challenge an existing Data, MDM or product architecture and secure a realistic target trajectory.

Risk analysis and architecture recommendations

04Tailored proposal

Embedded advisory & delivery

Strengthen a team as a senior consultant, Business Analyst, Product Owner or cross-functional Data transformation lead.

Scope and cadence adapted to the engagement

05From €900 excl. VAT

AI & automation diagnostic

Identify repetitive tasks, data sources, risks and required integrations before investing in an agent or an automated workflow.

Prioritized use cases, initial architecture and action plan

06From €2,500 excl. VAT

AI agent & workflow prototype

Build a first solution connected to your documents or tools, with explicit limits, tests, human validation and a path to production.

Working prototype, guardrails and documentation

Engagements are available in English or French, remotely or on-site depending on context. Pricing is adapted to scope, contracting country and required preparation.

International reach

Expertise shaped by different realities.

The same Data principles do not apply mechanically everywhere. Bakene combines experience in global enterprises with hands-on product building for African markets.

France & Europe

Transform within complex environments

Data and regulatory programs, SAP ecosystems, cross-functional governance, enterprise architecture and multi-stakeholder coordination.

Senegal & Africa

Design for real-world constraints

Products for growing organizations, heterogeneous infrastructure, field adoption, cost discipline and local operating realities.

International & North America

Collaborate across borders

English-language engagements, distributed teams and multi-country program experience. Remote or on-site collaboration depending on engagement conditions.

Bakene

From complexity to decisions.

A short engagement only creates value when it makes the problem clearer and the next step actionable.

01

Understand the system

Business context, data domains, applications, flows and ownership: the diagnostic starts with the real dependencies.

02

Make trade-offs explicit

Options, risks and compromises are documented so Data, Business and IT teams can decide together.

03

Produce a next step

Every engagement ends with prioritized recommendations, identified owners and an actionable trajectory.

Expérience terrain

Credibility comes from the field.

Complex Data programs, cross-functional delivery and AI products built across Europe and Africa.

Discuss a mission
MDM · ENTERPRISE · ONGOING

Givaudan — Global MDM Platform

MDM Product Designer on Givaudan's enterprise data platform. Designing referential models (Material, Packaging, Customer, Org), governing M&A rebinding waves, and aligning SAP data flows across 20+ countries.

SAP MMMDMData GovernanceInternational M&AJIRA / Confluence
BANKING · DIGITALIZATION

Société Générale — Process Digitalization

Product Owner on the digitalization of core banking processes at national scale. Designed BPM orchestration flows and led the IT/Business alignment for a major decommissioning program.

BPMProduct OwnershipAgileDigital Transformation
INSURANCE · REGULATORY TECH

Allianz — AML Compliance System

Led the expansion of Anti-Money Laundering daily screening for Allianz France. Coordinated across IT teams in France, Germany, India, and Mauritius under strong ACPR regulatory pressure.

DatastageETLAML / LCB-FTInternational Coordination
SAAS · ENERGY · SENEGAL

Khayma Energy — Intelligent Energy Invoice Management

SaaS platform for multi-site African businesses: centralized SENELEC, water, and fuel invoices, AI OCR, anomaly detection, energy dashboards, and accounting exports.

Next.jsFastAPIAI OCRGeminiAnalytics
View Khayma Energy
MOBILE · TOURISM · BUILDING

Tourizy — Local Guide Discovery App

Mobile platform connecting tourists with local guides. AI-generated audio tours, AR compass POC, and a booking flow built on React Native + AWS Cognito.

React NativeAWS CognitoGenerative AITTSFlutter
View Tourizy

Training

Training teams to make them autonomous.

Modules focused on the decisions and practices that make teams autonomous. Private sessions tailored to your context, available in English or French.

01

Understand and frame an MDM program

Fundamentals, business case, data domains, architecture, quality, matching, survivorship and roadmap.

1 or 2 days
02

Build operational MDM governance

Roles, workflows, quality rules, KPIs, exception management and team adoption.

1 day
03

Frame a Data & AI use case

Business problem, required data, risks, value criteria, prototype and path to production.

1 day
04

Generative AI at work

Use ChatGPT, Claude, Gemini and other assistants effectively for your context: prompting, analysis, writing, research, confidentiality and result verification.

Half-day or 1 day
05

Build your first AI agent

Move from a conversational assistant to a useful agent: goal, instructions, knowledge, tools, memory, permissions, tests, supervision and success criteria.

1 or 2 days
Request the detailed curriculum →

Insights & methods

Expertise starts before the first meeting.

The Bakene blog publishes practical analysis on Data transformation, MDM, architecture, governance, Product Delivery and applied AI—tools to prepare better decisions.

Explore the Bakene blog

Your transformation deserves
a clear starting point.

Describe your Data, MDM, product or AI context, the sticking point and the decision ahead. I’ll suggest the most relevant engagement format.

Share your challenge

Bakene is Babacar Gueye’s professional brand. Contractual terms are specified in each commercial proposal.